Mobilizing a Community Around a Shared Company Vision

MOBILIZING A VISION TO BRING IT TO LIFE

If you take a step back, think about how empowering this vision is and the people who can take part in it.

WHAT IT TAKES TO RALLY A TRIBE BEHIND A SHARED VISION

A. Clear Branding and Positioning: One of my mentors, Mike Porath, founder of the TheMighty.com stated from the beginning the purpose of his vision, “We face disability, disease and mental illness together”. Because The Mighty has created a powerful brand tagline, it’s an easy vision for people to understand and follow in the first 10 seconds. Mike is a true inspiration for his ability to lead others around his vision, and his platform has thousands of contributors and users who sign up everyday.

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Bryan Wish

Bryan Wish

CEO, BW Missions I Crafting Pathways to Belonging for Authors, Entrepreneurs, CEOs, and Young Professionals Twitter/IG: bryanwish_